Full Revamp of Product Line

Hey again Brutal Honesty friends, family, and fans! When you have been visiting the Product Shop over the past day or so, you may have noticed that things look a little different, or that perhaps that one item you came back for is no longer listed. The Brutal Honesty team has been hard at work for the past couple of days doing a full revamp of our apparel and accessories product line. What does this mean for you, you may be asking…

We have taken a long, hard look at the products offered and cut those that we didn’t feel were in keeping with the core theme of Brutal Honesty. Some product taglines and messages were funny, snarky, sassy, or cool, but they weren’t following a loose ‘rule set’ for what our merchandise should be saying. Or we just didn’t like the way something looked. Or there may have been other reasons for removing or revising particular items. Either way, we have cut our catalog of merchandise in half, literally, and are ‘starting over’ with a smaller selection that has been dramatically re-designed.

Because everything that remains has been visually modified, at the very least, this means that we will now be uploading and/or republishing the image files and visual content for our ‘new and improved’ product shop merchandise. This means that you might be attempting to view an item that is missing an image file, but that is only temporary. You might also be trying to view something that now looks different from the way it looked a few weeks ago or a couple months ago when you saw it on your favorite social media channel.

We hope you like the new look for all our Brutal Honesty apparel and accessories. We realized that the previous iterations for everything were extremely brand-forward, rather than message-forward, which is not the way we want Brutal Honesty to be presented. If the truth looks good on you (which it does), then the message is the truth, not the brand name. Right? Right!

With that said, take a gander and grab some goodies while you are here. We have something for everyone, so you will definitely find an item or a message you can’t live without. You can even grab some snarky stuff for a friend, family member, co-worker, or your grumpy neighbor!

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If you don’t want to buy anything because you already have it all, but you’d still like to help a small business succeed, make a donation to support the Brutal Honesty brand. We depend on friends like you to help us keep our business going and growing!

Lastly, and as always – the truth looks good on you, my friend.

The Brutal Honesty Team